Find your calling, design your path,
and build a successful career
you're passionate about.


Meet Gen Why

Gen Why wasn’t born within a particular decade – they’re a group of individuals who recognize our society is undergoing a dramatic transformation. We are all at once experiencing an abundance of information and interconnectedness, while also feeling isolated from the things that truly matter to us. 

Gen Why are willing to ask themselves the big questions in order to uncover their unique purpose and find their calling. They understand that tapping into their strengths and following their passion is not just a luxury – it’s a necessity for anyone who wants to make an impact and contribute to a better world.

Gen Why Coaching was created to provide this new generation with the tools needed to catapult their personal growth and make a living doing what they love.

The quality of our questions, determines the quality of our lives.



I thrive on intimate conversations that inspire people at a deeper level. I love bypassing the superficial small talk and discussing things we rarely share with strangers, or even friends. I’m obsessed with personal growth, which to me, equals freedom and happiness even when it might not look that way. 


how professional coaching works

Professional coaching is both an art and a science. It is not consulting, mentoring, or therapy, and it’s this distinction that produces transformation in the right setting. Since many people use the term “coaching” in various contexts, it’s important to understand the difference between the dictionary definition of coaching and professional coaching as a distinct framework – I’ve summarized this in a blog post here

Simply put, a professional coach is a personal trainer for your mind. Just as it’s easier to push yourself physically in the presence of a personal trainer, it’s easier to push ourselves to do much greater things with a coach. 

As a society, we’re quickly realizing that training the mind is critical for success in business, health, and relationships. What do leadership development, yoga, stoicism, mindfulness, emotional intelligence, and [insert buzzword here] all have in common?

All of these things lead back to improving our focus and understanding our beliefs about ourselves and others.

Successful people hire coaches because they understand the power of increasing self-awareness AND being held accountable to taking action. Who wouldn’t want to partner with someone whose sole purpose was to help them accomplish more with less effort?

Coaching helps you close the gap between where you are and where you want to be. Faster.


A coach provides accountability and asks powerful questions that focus your mind and help you create clarity around your situation.


Habits and beliefs unconsciously drive our daily decisions. A coach challenges those beliefs to create opportunities where you couldn’t see any before.


A certified coach is trained to listen intently, confidentially, and without judgment or bias to cultivate an environment that helps you thrive.


live your why

Did you know we spend approximately 80,000 hours of our life at work?

So, why do we end up choosing a job because we get “good benefits” and because it’s what we think we should be doing? 
What’s the benefit of money when it sucks to earn it? Who’s this person telling you what you should do, and do they even care about what fulfills you?
The difference between doing something we LOVE versus doing something for a paycheck has a ripple effect on our entire life. A stressful, unfulfilling job drains our energy – which, in turn, affects our level of enthusiasm about our relationships, the activities we do outside of work, and the overall direction our life is headed. 
On the other hand, it is no simple feat to answer one of the biggest questions we’ll ever encounter: 

“What am I going to do with the rest of my life?”

Do you believe there is something that would light you up inside? Something that would inspire you to build a thriving career and have an enormous impact without it feeling like work? At the very least, something that would allow you to do what you love without worrying about your financial future?

There’s a reason we feel anxious, restless, or unsettled until we find that something. That reason is simple:
Discovering what you are meant to do is what propels the rest of your life forward. 
It is only when we find our calling that we can start building the life we REALLY want. 

Having a deeper understanding of our unique life purpose can help bring us to a state of peace instead of constant restlessness. Discovering what we’re meant to do gives us unwavering confidence that we’ll be able to make more than enough money, even before we know exactly how it’s going to happen. 

In choosing to undergo this journey, you will: 

Want to find out more? Let’s have a conversation.

First things first, we’ll explore your specific situation and assess if this program is the right fit.

Well-being is attained by little and little, but nevertheless is no little thing itself. - Zeno

We’re a fit if...

You feel like you have no choice but to shape your career around your passion and interests.

We’re a fit if...

You want to be able to make complex decisions from a place of clarity and without the inner turmoil.

We’re a fit if...

You’re a leader interested in developing yourself in order to develop your team.

We’re a fit if...

You want to increase your emotional awareness and communication skills to improve your relationships.



In this work, the right fit between client and coach is everything. I offer a 60-minute complimentary session (minimum) for us to get to know each other before moving forward.  Click below to get started – no strings attached. 



Rates below include coaching sessions via phone or Skype/Zoom. 

For those in the Madison area, I offer in-person coaching at rates dependent on location and frequency. 

If cost is the only thing holding you back from coaching, I work with a few serious individuals at reduced rates.

*After a 4-month package I offer a reduced rate of $200/mo for individuals who wish to continue monthly.

Monthly Coaching: $225/mo

Three 45-min calls per month
Includes text/email communication between sessions

For individuals who want a monthly plan with flexibility.

4-Month Package: $800

Three 45-min calls per month
Includes text/email communication between sessions

For individuals fully committed to a transformation.* 


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