Coaching is both an art and a science. It is not consulting, mentoring, or therapy. In coaching, both the coach and client learn from each other by staying curious about the client’s situation, beliefs and desires. Since many people use the term “coaching” in various contexts, it’s important to understand the difference between the dictionary definition of coaching and coaching as a distinct framework (read the blog post here). 

You can think of a performance coach as a personal trainer who is there to support your mental fitness, rather than the physical. Just as it’s easier to push yourself physically in the presence of a personal trainer, it’s easier to push ourselves to do much greater things with a coach. 

As a society, we’re quickly realizing that training the mind is critical for success in business, health, and relationships. What do leadership development, yoga, stoicism, mindfulness, emotional intelligence, etc all have in common?

All of these things lead back to improving our focus and understanding our beliefs about ourselves and others.